In partnership with our parent company Liquorice, we can seamlessly extend a full range of marketing services to our clients including marketing strategy, branding, social media marketing, advertising, media planning and buying. Our team of experts is focussed on measurable impact from marketing activity and will work with you to define objectives and deliver activity that drives growth. To discuss a project please speak to your usual Upbeat contact or contact us.

Advertising

Advertising is a core part of a brand growth strategy. Great advertising ensures reach, frequency and repetition of message – building understanding in the market. We believe that well planned and executed media and creative, working together gives you both efficiency and impact.

Our expert team develop big ideas that can be applied through Out of Home, TV, Radio Social and Digital channels. With a full media, creative and production service through a single point of contact, our clients benefit from consistency and efficiency at every step.

Branding & Packaging

A clear brand and positioning supported by a set of distinguishing brand assets that are applied consistently over time ensures your business creates meaningful connections with your audience.

Our team are experiences in creating new brands, rebranding, and brand evolution. For packaged goods where the principal manifestation of brand is the product, our experts will work with you and your production team to ensure we create clear and strong on-pack branding and design.

Design

Great graphic design delivers clear visual communication. It inspires action. Action that can be as simple as knowing where to queue or how to install an electric shower. The right design partner will keep your branding consistent and ensure your communications all deliver to their purpose.

Our graphic design team have produced thousands of pieces of work including sales brochures, exhibition stands, corporate reports, business stationery design and Point of Sale materials from barkers to posters. 

Digital Marketing

Digital marketing can form part of the solution to many client challenges and works best when aligned with offline activity. Our understand of marketing across all customer touchpoints and channels and our integrated approach ensures your digital activity is aligned with all other communications. 

Our digital marketing experts can help you navigate programmatic and native advertising, email campaigns, and paid social. We can build audiences based on attitudes, demographics or behaviours to ensure maximum reach and efficiency.

Direct Mail

Direct mail for both B2B and B2C activity is an important tool, and when used well can amplify advertising activity leading to increased sales and enhanced RoI. Direct mail reaches the customer at home or work, can provide deeper information, drive activation and often is retained for a number of days or weeks, keeping your brand close to hand.

With expertise in Addressed Mail, Partially Addressed Mail and Door Drops, we can fit the best solution to the brief and take your project from brief to delivery including planning, media, creative and print and mailing. 

Media Planning & Buying

Our agnostic approach to your brief ensures a media strategy that will deliver to your goal. This can include targeted Addressable TV, traditional linear TV, radio, cinema, out of home, digital and social - all working together to drive maximum impact in reach and frequency.

Our experienced Media Director ensures that all plans are aligned to the creative strategy, focus your brand on where the customer is and looks to add value throughout the relationship with suitable opportunities for growth.

Social Media Marketing

Social media marketing is playing an increasingly important role for many brands, for brand growth, customer engagement, research and customer service. It is important to deliver reach and frequency on social to continually reinforce the brand in the mind of the audience.

Using a clear creative and media framework our team plan, create and deliver organic and paid social campaigns across Twitter, Facebook and Instagram, working across platforms to drive a compound effect and increase return on spend.

TV & Video Production

Filmed content informs, engages and inspires. Whether a 30 second TV ad, online information or education, or a long form brand video, a skilled film production crew can develop the creative vision into a meaningful production.

Our team works across creative and production to develop the right film for you, creating value wherever possible and ensuring we make the most out of the shoot.