Commonwealth Secretariat - Global goals, creating opportunities and reaching new audiences

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The Commonwealth is a voluntary association of 53 countries working towards shared goals in democracy and development. Upbeat worked with the Commonwealth Secretariat to rebuild the Commonwealth site to better showcase their work across the globe.

The Challenge 

The site previously represented the Commonwealth Secretariat - the organisation that implements the decisions and plans of Commonwealth leaders. The aim of the project was to refresh the site to focus on the work of the Commonwealth countries and organisations, particularly their projects and events around the world.

The website needed to:

  • Strengthen the profile of the Commonwealth
  • Reach new audiences - be clear, clean and easy to use
  • Provide users with a gateway into the Commonwealth and Partner organisations
  • Create opportunities for engagement between:
    • Commonwealth Governments
    • Businesses
    • Civil Society Organisations
    • Youth Networks

The new site had to be built in line with the Commonwealth’s new brand guidelines, and needed to be responsive to ensure that content was clear and accessible to users on desktop computers, tablets and mobile devices.

The Results

  • The new site is clear and modern, allowing the Commonwealth to showcase work of their member countries and accredited organisations
  • The site is fully responsive and provides easy to use content on desktop, tablet and mobile devices
  • The content is well structured allowing the easy presentation of relevant content to users based on geography - or strategic “areas of work”
  • The site integrates with Twitter, Facebook, YouTube, and Flickr to allow resources to be integrated onto the site

The Solution

Upbeat built the new site using Drupal 7, allowing for the requirements to be met with a modern, and robust content management system.

We worked with the Commonwealth’s revised brand guidelines to deliver an updated website design that is fully responsive and works well on desktop, tablet and mobile devices. The website is focussed on the work of the Commonwealth countries and organisations across the globe, and showcases their work through extensive use of multimedia - both onsite and from other online multimedia sites such as YouTube, Flickr, Twitter and Facebook.

The new site delivers information about the project work and events that take place across the globe, with content tagged to countries, regions organisation and strategic aims.

This content model allows the site to provide focussed content to users based on their area of interest. The site also features interactive maps allowing visitors to explore the Commonwealth member countries, and the projects and events taking place.