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The Best Access, The Best Outlets

Because of our unrivalled access to talent and our unbeatable client base, 20 million people can come face-to-face with our content every single month.

Unrivalled Red Carpet Coverage

A premiere isn't covered properly until it is covered by Upbeat Productions, helping bring the glitz and glamour to the online audience within hours – and for weeks after.

The Best Reputation, The Best Access

The reputation of the Upbeat Productions team and the quality of our work allows us to go where most other outlets simply don't get the chance to go, including the Disney Animation Studios.

Think 'A' List, Think Upbeat Productions

Upbeat Productions are so trusted that we are regularly employed by major film studios to be their official crew at film premieres and interview the biggest names, keeping the movie itself at the centre of the coverage.

The Content Your Audiences Want To See

Upbeat Productions creates content that your audience will want to watch – millions of online viewers use our content each month to help decide what movie to see at the cinema and what DVD or Blu Ray to rent or buy.

Junket Filming: Your Place Or Ours?

With a full TV interview and green screen set-up Upbeat Productions can host junkets in-house, saving on the expense of hiring multiple hotel rooms - but if you would rather shoot on location we can do that too.

Bespoke Programming Created For You

Upbeat Productions can offer our clients bespoke broadcast standard programming including movie shows, premiere reports, event reports, and interview featurettes.

Case Study: Harry Potter and the Deathly Hallows: Part 2

Trusted by companies such as Warner Bros., who in July 2011 commissioned Upbeat Productions to produce promotional content shown at the Harry Potter and the Deathly Hallows Part Two world premiere - and to millions around the world.

Our Work

February 22nd, 2012
Case Study: Launch Event

 

In Time Blu Ray and DVD

St. Ermin’s Hotel 

On 20 February 2012 Upbeat Productions covered the Blu-ray and DVD launch event for the Twentieth Century Fox film “In Time.”  The event, “Smart Ass-Kicking Day,” saw a number of print, television & online journalists participate in various physical stunts featured in the film, under the watchful eye of professional stuntman Sam Hargrave.

Working on behalf of leading online PR agency Substance, Upbeat had a four-man film crew on location for the duration of the event, along with a presenter/producer who took part in the day’s activities and featured in a promotional sizzle piece, made available to Substance for wide online distribution with forty eight hours.

In addition Upbeat cut two bespoke edits from the event for Zoo magazine and leading film blog Hey U Guys, and supplied other participating outlets with footage required for their own edits, which included generic B-roll from the day and the various presenters interviewing stuntman Hargreaves, being given training and finally participating in the final stunt routine.

July 12th, 2011
Case Study: Harry Potter and the Deathly Hallows: Part 2

 

In July 2011, Warner Bros. commissioned Upbeat Productions to produce promotional content shown at the Harry Potter and the Deathly Hallows: Part 2 world premiere - at the event's big screen (in Trafalgar Square and around the world), online at Warner Bros' own Youtube channel and broadcast on Sky TV.

In the days leading up to the event, we shot vox pop style interviews with camped-out fans, documented the behind-the-scenes setup, and compiled footage from previous premieres. We quickly and efficiently provided Warner Bros. with valuable marketing assets showcasing the hype surrounding the final installment of the Harry Potter movie series. These pieces were simulcast to millions of viewers at Harry Potter premieres around the world.

Our in-depth coverage of several aspects of the premiere allowed us to capture the spirit of the event, and our ability to produce high-quality pieces with a quick turnaround was key for a project of this nature.

October 13th, 2010
Case Study: Bespoke Shows

2010 saw The Film Distributor's Association and Upbeat Productions join forces to create Cinema Scoop, a weekly film show for online distribution. Working closely with the FDA, we ensured each edition of the show featured key upcoming releases from all of its many member companies, while also offering the viewer a succinct and dynamic preview of more than thirty of the next six weeks’ cinematic releases.

Each show was made available free of charge to a wide range of mainstream ISPs, portals and websites, ensuring as many potential cinemagoers as possible were encouraged to start planning exactly what upcoming movies they should see.

The impressive take-up saw the shows featured on such mainstream portals and websites as MSN, Yahoo, Orange, AOL, Real.com & Windows Media Player Guide, countless NewsQuest and Johnstone Press regional newspaper sites, and such key national websites as Handbag, The Daily Express, The Daily Star, OK Magazine and New Magazine.

 

October 13th, 2010
Case Study: Premiere Report

In September 2010, Upbeat Productions was hired by Sony Pictures to shoot and cut the official premiere report for their film Eat Pray Love, starring Julia Roberts.

Clearly identified on the red carpet as Sony's official crew, Upbeat spoke with all the stars and filmmakers on the red carpet. Before the final guests had been seated the Upbeat team was already back in our West End office, reviewing our interview footage and combining it with the most glamorous and striking shots taken from the camera cranes that Sony also had at the event.

By 10.00pm the edit was finished. By 11.00pm it was already being distributed to Sony, their online PR agency and our own content partners – and as the edit was funded by the distributor, Upbeat was also able to offer it to our wide range of other online editorial contacts, ready to be watched the following morning by film fans eager to see footage from this widely publicised event.

Among those who featured the footage were our own key content partners (including Yahoo, MSN and Empire Online) and such other key outlets as Global Radio's network of websites (including Heart and Capital), as well as a number of major national newspaper and magazine websites, including The Independent and Glamour.

October 5th, 2010
Case Study: DVD & Blu Ray

In September 2010 Upbeat Productions was brought on board by PR agency Grapevine Digital to be the exclusive online media partner for the DVD and Blu Ray release of one of the year's most talked about movies, Universal’s Kick Ass. We were selected because of our ability to deliver strong video content pieces and assist with its distribution to key UK online outlets.

Upbeat was given true exclusivity and a unique access to talent, being the only UK video content syndication company granted interview time with one of Hollywood's hottest teen stars & Kick Ass leading lady, Chloe Grace Moretz.

A generic interview was filmed in our basement studio, where the talent also shot a number of to-camera intros for specific portals & websites. These intros were then added to each outlet’s version of the interview, which helped ensure prime editorial placements for the piece thanks to its perceived exclusivity.

June 2nd, 2010
Case Study: Location Report

In June 2010, Upbeat Productions was the only video syndication company invited to Pixar Studios in San Francisco to interview the cast and filmmakers of Toy Story 3.

We were selected by Disney and their agency Feref because of the extensive coverage we could offer in the UK and across Europe, and because of the high calibre of our editorial content, which always keeps the movie front & centre.

At Pixar Studios we shot location reports with branded to-camera intros for key content partners (which ensured great editorial support from those clients), talent interviews, and behind-the-scenes footage. This was combined with such UK content as red carpet interviews from the film’s London premiere, press conference highlights, and exclusive interviews with some of the filmmakers at the Edinburgh International Film Festival.

The breadth and quality of the content pieces benefitted Disney, as our content partners made exceptional use of the various “Toy Story 3” video pieces we were able to provide. Empire, Yahoo!, MSN and Talk Talk all gave our content front page presence and sectional lead – in some cases for weeks after release, due to the popularity and 'stickiness' of the content.
 

http://www.empireonline.com/interviews/interview.asp?IID=1058

Toy Story 3 Locations Report, Empire