Content Driven E-Commerce
Whichford pottery is a family run business which prides itself on unique skills and processes, the time taken on each product, the ethically sourced materials - even making its own clay - to give each pot a unique Frost Free Guarantee.
The new site was designed to take the customer on a personal journey, introducing them to the Whichford team and the history of the business, then guiding them through the workshop, showing the customer exactly how they produce their pots, from preparation to hand pressing and decoration, and finally drying and firing.
In order to achieve this we upgraded the ageing Magento site to Drupal 7 Commerce the preferred technology as it offers greater content control and a strong user shopping experience.
Working closely with the client, Upbeat creating detailed wireframes, user journeys and style guides to clarify exactly how users would navigate the site.