H&M Regent Street - Summer Streets

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We were approached by H&M with the task of driving traffic in to their Regent Street store during the ‘Summer Streets’ events that happen every Sunday, every year in June or July.

H&M Street Stills


George Bateman

Event Manager

"A pleasure to be a part of this series of events, even on the not-so-sunny event days. And well, it wouldn’t be Summer without a little rain here and there! (Okay, a lot of rain)."

Marysia Powazka

Marketing Manager

"It was a great pleasure working with Upbeat on this project and I’m happy to say we’ve received great feedback regarding their work from our store team, too."


H&M Regent Street saw an increase in uptake of over 30% on event days.