Amazing Spider-Man 2 unboxing video with Stan Lee

Tags: Published:

To promote the release of the The Amazing Spider-man 2 Electro Edition Blu-ray set, Sony Pictures wanted living legend Stan Lee to give fans a first look at the special edition via an unboxing video and outlet specific idents.

We were asked to set up in a London hotel where we would get 30 minutes with Stan to film the relevant pieces. We subsequently delivered rushes and edits.


Video Production





Zara Ballantyne-Grove


"It was a real honour to have been a part of this shoot. Stan Lee was charming to work with, and the team from Sony and DnA were meticulous in their planning and requirements."

Kieran Lefort

Camera operator

"There’s no way I could pass up the chance to work with a living legend."

Adam Stevens


"The challenge of working to a strict deadline with a living legend and selling a plastic head! What more could I ask for?"

About Stan Lee

Spider-man, Iron Man, The Incredible Hulk, Thor, The X-Men, Daredevil and The Fantastic Four are just a few of Stan Lee’s creations. Legend.