What if? junket interview with Daniel Radcliffe
On Tuesday the 12th of August 2014 Adam Stevens interviewed Daniel Radcliffe about his first romantic comedy: What If?. They joked about eating unhealthy food, wearing flesh-coloured g-strings, and annoying Canadians. It was a rare, candid and open interview with a star who was up for a little fun. The two camera interview was edited by Upbeat’s in-house production department before being placed online.
Then the internet had fun
Once our editorial team published the video online to our various media partners, a member of user-generated social news website Reddit saw Daniel making fun of Canadians and decided to turn it into the meme “How to annoy Canadians” - which did strikingly well online. It quickly rose to feature on Reddit and Imgur’s front page, and at its peak was the second-highest rated story of the day on August 21st. The image was eventually reposted to several other sites such as Twitter, Pinterest, 9gag and Tickld, generating over 2 million views.