The Bath House previous site allowed online sales but the product search functionality was limited and many users left without completing their orders due to a less than intuitive checkout process. In addition the company had few reports and metrics to monitor performance or inform improvements.
Since the site was launched there has been a 46% increase in visits, with a 10% reduction in the bounce rate, an overall sales increase of 40% and nearly 30% increase in revenue.
The new site is built on feature-rich e-commerce solution Magento. Bath House staff can now process orders in multiple currencies, handle multiple delivery addresses and gift wrap options. They can also easily access reports on sales, users, abandoned shopping cart and search terms and can see at a glance which of their products are the most-viewed/purchased. The improved structure of the site enables intuitive product categorisation, products can be listed by type, fragrance and price as well as being search engine friendly.
In addition to providing ongoing email marketing support we are also involved with interpreting analytics and future improvement planning.