Google Hangouts with Big Brother
We were asked by Endemol to create a YouTube live stream that incorporated a Google Hangout so that fans of Big Brother could interact with presenter Emma Willis and recently evicted housemates who were treated to a makeover by YouTube beauty blogger Fleur DeForce. The challenge for us was creating a traditional TV studio setup that worked with the Google Hangout technology. Once we had achieved this, we broadcast five 30 min live shows which Endemol then recut into shorter videos. The live shows were supported by primetime TV advertising and sponsored by Aquafresh.
Google+ Hangouts on Air is continually expanding beyond the traditional applications, as is the way we choose to broadcast. Using a social platform is definitely something we expect to see increasingly in demand as a new means of broadcasting and we look forward to delivering more projects like this one in the future. We were really pleased with the end result and overwhelmed with the support Big Brother’s Big Makeover received both in the media and across social media channels. Where and how we can view shows is evolving. The amount of views, likes and comments each episode received on YouTube proves that this method of broadcasting is extremely successful.
It was a big technical challenge to create a production that looked and felt like TV but worked using online technology designed to use a webcam as an input. It was a real buzz making the tech work whilst under the pressure of a live broadcast.
Big Brother 14 aired 69 episodes from 13th June 2013 to 19th August 2013 with an average of 1.9 million viewers.
Our first live stream being for such a big project was a bit nerve-wracking. However, everyone rose to the challenge and it turned out to be loads of fun and ran smoothly.
This was a very fun live project, which was technically very complex to set up. Tom and I locked ourselves inside the studio for days at a time testing setups, software and equipment to optimise the delivery of the show. The live environment was very intense behind the cameras, not least because we had 2 camera operators, a vision mixer, moderator, producer, assistant, and 3-4 people from the Endemol team, plus equipment, in a space which was approximately 2m x 1.5m. The project really pushed us technically and we are really proud to have been part of the series.