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February 2012
February 22nd, 2012
Case Study: Launch Event
In Time Blu Ray and DVD
St. Ermin’s Hotel
On 20 February 2012 Upbeat Productions covered the Blu-ray and DVD launch event for the Twentieth Century Fox film “In Time.” The event, “Smart Ass-Kicking Day,” saw a number of print, television & online journalists participate in various physical stunts featured in the film, under the watchful eye of professional stuntman Sam Hargrave.
Working on behalf of leading online PR agency Substance, Upbeat had a four-man film crew on location for the duration of the event, along with a presenter/producer who took part in the day’s activities and featured in a promotional sizzle piece, made available to Substance for wide online distribution with forty eight hours.
In addition Upbeat cut two bespoke edits from the event for Zoo magazine and leading film blog Hey U Guys, and supplied other participating outlets with footage required for their own edits, which included generic B-roll from the day and the various presenters interviewing stuntman Hargreaves, being given training and finally participating in the final stunt routine.









