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Our Work
June 2nd, 2010
Case Study: Location Report
In June 2010, Upbeat Productions was the only video syndication company invited to Pixar Studios in San Francisco to interview the cast and filmmakers of Toy Story 3.
We were selected by Disney and their agency Feref because of the extensive coverage we could offer in the UK and across Europe, and because of the high calibre of our editorial content, which always keeps the movie front & centre.
At Pixar Studios we shot location reports with branded to-camera intros for key content partners (which ensured great editorial support from those clients), talent interviews, and behind-the-scenes footage. This was combined with such UK content as red carpet interviews from the film’s London premiere, press conference highlights, and exclusive interviews with some of the filmmakers at the Edinburgh International Film Festival.
The breadth and quality of the content pieces benefitted Disney, as our content partners made exceptional use of the various “Toy Story 3” video pieces we were able to provide. Empire, Yahoo!, MSN and Talk Talk all gave our content front page presence and sectional lead – in some cases for weeks after release, due to the popularity and 'stickiness' of the content.
http://www.empireonline.com/interviews/interview.asp?IID=1058
Toy Story 3 Locations Report, Empire









