Because of our unrivalled access to talent and our unbeatable client base, 20 million people can come face-to-face with our content every single month.
Our Work
October 13th, 2010
Case Study: Premiere Report
In September 2010, Upbeat Productions was hired by Sony Pictures to shoot and cut the official premiere report for their film Eat Pray Love, starring Julia Roberts.
Clearly identified on the red carpet as Sony's official crew, Upbeat spoke with all the stars and filmmakers on the red carpet. Before the final guests had been seated the Upbeat team was already back in our West End office, reviewing our interview footage and combining it with the most glamorous and striking shots taken from the camera cranes that Sony also had at the event.
By 10.00pm the edit was finished. By 11.00pm it was already being distributed to Sony, their online PR agency and our own content partners – and as the edit was funded by the distributor, Upbeat was also able to offer it to our wide range of other online editorial contacts, ready to be watched the following morning by film fans eager to see footage from this widely publicised event.
Among those who featured the footage were our own key content partners (including Yahoo, MSN and Empire Online) and such other key outlets as Global Radio's network of websites (including Heart and Capital), as well as a number of major national newspaper and magazine websites, including The Independent and Glamour.










